I started off by doing a deep dive into what tech competitors in this space were doing. I always like to get an understanding of how other like-minded companies visually represent themselves. I also wanted to make sure it would be a mark that could be used on various platforms while having the ability to grow with the company.
Positivity, forwarding moving, and stress relief were three key ingredients that I wanted baked into their identity.
Take a look at their brand identity guidelines below.