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WEB DESIGN + UX + MARKETING

Jägermeister

Jägermeister was looking for a redesign to their press kit and some marketing pieces to go along with it. I pitched the idea of having an interactive website, as opposed to their normal print kit. From concept to wireframe to completion, this project was a ton of fun. I believe this calls for a Jäger Bomb!

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"Jon was very professional to work with and does an amazing job on projects of any size! He is great at taking direction as well as giving his creative direction to help make the project come to life even better than how you envisioned it. Jon's work always is of the highest quality and I would highly recommend working with him for any project!"

RACHEL B. | ACCOUNT EXECUTIVE

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BRANDING

When we tackled branding The Formula, I wanted to get a good understanding for what his competitors were doing, as well as how they visually represented themselves. I also wanted to make sure it would translate well across every form of his marketing which includes digital, YouTube workout videos and apparel. 

I also wanted to illustrate and reflect the environment that The Formula comes from. This new brand system was inspired by California culture and it's light, earthy, airy west coast vibe. 

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THE STORY

Unchanged in recipe. Unflagging in popularity. Who could have guessed that what began as a celebratory drink among hunters would give rise to a story as bold, rich and varied as Jägermeister.

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